Beyond Revenue

Many business owners focus solely on total revenue, ignoring cash flow and profitability margins. This is a dangerous oversight.

Key Metrics to Watch

• Operating Cash Flow: Can you cover your daily expenses?
• Gross Margin Trends: Are your costs eating up your revenue growth?
• Customer Acquisition Cost (CAC): Are you spending too much to get new clients?

Regular financial health checks can detect issues before they become crises.